In today’s world, we are seeing an increase in conscious eating. More and more people are becoming aware of what exactly they are putting into their bodies. The food industry is seeing a consumer drive towards plant-based and clean-labeled foods that are healthy and environmentally friendly. Cameron Diaz is one of thousands who follow this lifestyle, but while many people just dismissed foods and beverages that are deemed unhealthy, Cameron Diaz decided to take things into her own hands. She decided that wine can be included in a healthy lifestyle, so she went on to start her own brand of wine.
What Makes Cameron Diaz’s Wine so Clean?
Cameron Diaz and Katherine Power are the people behind this clean wine idea. Their love for wine, combined with their love for a clean lifestyle, is what led to the creation of their wine. Cameron Diaz’s wine focuses on the idea that “the simpler the better.” Cameron Diaz believes that their wine should have the least amounts of ingredients as possible while keeping a delicious taste. She wants this wine to be vegan friendly and completely organic. With the use of completely organic grapes and no animal preservatives, her wine is 100% clean. Many conventional wines use grapes and roses that are full of herbicides and pesticides which lead to many serious health risks. Also, many conventional wine companies don’t wash their grapes after they are picked which just adds to the health risks. Additionally, the use of animal parts, such as fish bladders, is used in many wines, but Cameron Diaz’s wine is completely vegan friendly. Many wines include additives that alter the taste, color, odor, PH levels, and acidity of the wine. This should be alarming because to change these aspects of wine there have to be many chemicals and unknown substances added to the wine. With Cameron Diaz’s wine, you know exactly what is in the bottle. Her platform and her wine are completely transparent which extremely hard to find with many conventional wine companies. Her wine embodies the idea of no unnecessary ingredients, so everything about her wine is natural and clean while providing a delicious flavor.
Cameron Diaz and Her Business Plan WithAvaline Wine
Entering the alcohol business is not as easy as it may seem. The wine industry is very old. Many of the regulations focus on how the wine is sold, and there are little to no regulations on how the wine is produced. When Cameron Diaz and Katherine Power first decided to create Avaline, they searched for other clean wines to do research on. They found it extremely difficult to find and identify those wines, and even when wine would claim to be “clean,” they couldn't be certain. This made them want to make their wine more accessible to the public. They didn’t want anyone to struggle when looking for a clean, healthy wine. Also, Cameron Diaz and Katherine Power wanted to connect with the consumer. They decided that the best way to do that is to create a few digital platforms, such as an Instagram page and a website. They also wanted to bring Avaline to retail stores, but they only want Avaline to go to retailers that they can trust. Their plan revolves around transparency. With the ingredients, design, creation, and consumption, Avaline wine is completely open and honest.